Animated Figures

These figures and tables from the text have been animated and include commentary that describe what the individual parts of the figure represent as well as what the figure as a whole depicts. This creative representation of a text feature can bring concepts alive for those who learn best in a visual way.



1. Click here to understand the characteristics of markets and market segments.

Click here to download the transcript.

2. Click here to understand the criteria for successful market segmentation.

Click here to download the transcript.

3. Click here to understand the bases commonly used to segment consumer markets.

Click here to download the transcript.

4. Click here to understand the steps involved in segmenting markets.

Click here to download the transcript.

5. Click here to understand the alternative strategies for selecting target markets.

Click here to download the transcript.

6. Click here to understand the concept of one-to-one marketing.

Click here to download the transcript.

7. Click here to understand how and why firms implement positioning strategies and how product differentiation plays a role.

Click here to download the transcript.

Copyright ©2010 South-Western. All Rights Reserved.