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Textbook Site for:
Social Psychology , Sixth Edition
Sharon S. Brehm - Indiana University
Saul Kassin - Williams College
Steven Fein - Williams College
Chapter Outlines - Doing Social Psychology Research

I. Why Should You Learn About Research Methods?
II. Developing Ideas: Beginning the Research Process
A. Asking Questions
B. Searching the Literature
C. Hypotheses and Theories
D. Basic and Applied Research
III. Refining Ideas: Defining and Measuring Social Psychological Variables
A. Conceptual Variables and Operational Definitions: From the Abstract to the Specific
B. Measuring Variables: Self-Reports and Observations
IV. Testing Ideas: Research Designs
A. Descriptive Research: Discovering Trends and Tendencies
1. Observational studies
2. Archival studies
3. Surveys
B. Correlational Research: Looking for Associations
1. Correlation coefficient
2. Advantages and disadvantages of correlational research
C. Experiments: Looking for Cause and Effect
1. Random sampling versus random assignment
2. Laboratory and field experiments
3. Independent and dependent variables
4. Subject variables
5. Main effects and interactions
6. Statistical significance
7. Internal validity: Did the independent variable cause the effect?
a) control groups
b) experimenter expectancy effects
8. External validity: Do the results generalize?
a) representative versus convenience samples
b) mundane realism
c) experimental realism
d) deception
e) confederates
D. Meta-analysis: Combining Results Across Studies
V. Ethics and Values in Social Psychology
A. Institutional Review Boards: The Ethical Watchdogs
B. Informed Consent: Do You (Really) Want to Participate?
C. Debriefing: Telling All
D. Values and Science: Points of View