Video
Attitudes About Attitudes. This film explores research on behavior and attitudes, including Festinger’s research on cognitive dissonance. It focuses on the affective, cognitive, and behavioral components of attitudes and attitude change. (1975, 27 min.) United Films of Canada, 115 Melrose Avenue, Toronto, Ontario, M5M 1H8
Conscience in Conflict. From the feature film A Man for All Seasons. Examines the relationship between attitudes and behaviors in that it suggests that we develop our identities out of these conflicts. (1973, 35 min.) Learning Coporation of America, 108 Wilmot Rd., Deerfield, IL 60015
Friendly Persuasion. This NBC Dateline video uses actors to test out factors found to affect persuasion. It explores the role of beauty, age, and tenacity in a variety of persuasion tests. The program is based on research by Cialdini and others. MSNBC One Microsoft Way, Redmond, WA 98052
Impact of Television. This film investigates the ways in which TV affects the behavior and attitudes of the viewing public; includes scenes from popular series and interviews with leading TV personalities. (1980, 20 min.) University of California Extension, Center for Media and Independent Learning, 2000 Center Street, Fourth Floor, Berkeley, CA 94704
Invitation to Social Psychology. The presentation introduces the field of social psychology by examining subject matter studies, methods of investigation, and findings/discoveries. Includes dramatizations of classic experiments in affiliation, attribution theory, cognitive dissonance, conformity, aggression, and bystander intervention. (1975, 33 min.) Audio-Visual Center, Indiana University, Bloomington, IN 47495-5901
Persuading the Public. Clips from political campaigns and other advertising that show the power that humor can have on persuasion. (1978, 15 min.) Columbia Broadcasting Service, 383 Madison Avenue, New York, NY 10017
The Power of the Situation (Discovering Psychology Series). The film describes how situational forces can manipulate beliefs and behavior. Includes the ways social psychologists interpret human behavior within its broader social context. (1989, 28 min.) Audio-Visual Center, Indiana University, Bloomington, IN 47495-5901
Social Animal (Social Psychology) (Focus on Behavior Series). This film investigates some of the ways in which humans are influenced and changed in society. Demonstrates the effect of group pressures to conform and the consequences of publicly stating ideas contrary to one’s private belief. Shows the nature of the bargaining process. (1963, 30 min.) Bureau of Audio Visual Instruction, University of Wisconsin Extension, PO Box 2093, Madison, WI 53701-2093
Internet
Icek Ajzen's Homepage. Dr. Ajzen’s page outlines the Theory of Planned behavior and discusses questionnaire construction. Visit this site at: http://www-unix.oit.umass.edu/~aizen/
World War II Posters: Power of Persuasion. This is a superb site that has a great deal of material on the propaganda used to motivate soldiers and citizens alike in the second world war. Visit this site at : http://www.archives.gov/exhibit_hall/powers_of_persuasion/powers_of_persuasion_home.html.
Computer Programs
Consumer Behavior. This program demonstrates the selective interpretation and recall of the content of advertising copy. Eight short advertisements are presented followed by questions about them. The program analyzes percentages of correct identifications of claims that were and were not made and those that were indeterminate and implied. Instruction booklet included. (MacIntosh & DOS) Life Science Associates, 1 Fenimore Road, Bayport, NY 11705-2115
FIRM: Vol I, Nature of Attitudes and Attitude Change. Three data-generating models simulate social psychological experiments dealing with attitudes and attitude change including counterattitudinal behavior, the sleeper effect, and persuasion. Students conduct experiments by entering the relevant experimental conditions and then observe, record, and analyze the dependent measures generated. Detailed manual included. (MacIntosh & DOS) Conduit, University of Iowa-Oakdale Campus, Iowa City, IA 52242
Laboratory in Social Psychology. Five laboratory experiments for a large undergraduate course in social psychology, demonstrating classic experiments. (DOS) Wisc Ware, Academic Computing Center, University of Wisconsin, 1210 W. Dayton Street, Madison, WI 53706
Why Lie? (Festinger’s Cognitive Dissonance Experiment). In this module, students collect simulated data from subjects in a variation of Festinger’s classic cognitive dissonance experiment. In laboratory mode, students also participate in an experiment themselves. (DOS) Houghton Mifflin Company; contact your sales representative.
