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Social Psychology , Fifth Edition
Sharon S. Brehm - Indiana University Bloomington
Saul M. Kassin - Williams College
Steven Fein - Williams College
Learning Objectives - Helping Others

You should be able to do each of the following by the conclusion of Chapter 10.
  1. Explain how evolutionary theory accounts for helping behaviors. (pp. 347-350)

  2. Discuss how helping others is related to helping the self. Explain the role of the cost-benefit ratio in helping behavior. Describe the effect of overhelping on perceptions of the receiver. (pp. 350-353)

  3. Compare and contrast egoistic and altruistic motives for helping. Explain the empathy-altruism hypothesis. Identify the factor that helps reveal whether egoistic or altruistic motives are present. Delineate why a distinction between types of motives is important. Discuss how external rewards can influence helping. (pp. 353-359)

  4. Explain how being in a group of people affects the likelihood that helping behavior will occur. Also explain how being in a group affects the ability of people to notice whether help is needed, to interpret an ambiguous helping situation, and to take responsibility for helping. Identify additional factors that influence the helping behavior of individuals in a group. (pp. 359-365)

  5. Describe how place, time pressure, and mood can influence helping. (pp. 365-370)

  6. Explain the ways in which models and social norms influence people's decisions to help others. (pp. 370-372)

  7. Explain how personality, moral reasoning, and family background may affect a person's likelihood of helping others. (pp. 372-376)

  8. Describe how characteristics of people who need help such as their attractiveness and their responsibility for their plight influence the likelihood that others will help them. (pp. 376-378)

  9. Explain how the interaction between the person in need and the helper affects helping. Identify how similarity, closeness, and gender affect helping. (pp. 378-381)

  10. Explain why help is sometimes seen as threatening and sometimes seen as supportive by those receiving it. (pp. 381-383)

  11. Explain how feeling connected to others affects the likelihood that helping behavior will occur. (pp. 383-384)



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