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The New Writing with a Purpose,
Fourteenth Edition
Joseph F. Trimmer, Ball State University
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Image Gallery Activities
Chapter 4: Revising
- Pick out several ads (television or print) that you find ineffective. How would you revise these ads to make them effective?
"Read" these ads for subject, audience, and purpose as your textbook describes on pages 81-84, and compose a revision agenda for each ad. Remember to revise the visual elements of the ad as well as the text.
- Pick two ads—one print ad and one television ad—and consider how you could revise each one for a radically different subject, audience, and purpose. (You can create either serious revisions or parodies like the "Absolute On Ice" ad on page 95 of your textbook.)
For example, suppose you start with a TV ad for a sports car. How might you revise the ad to make it for a minivan instead? Decide what audience you think the ad targets. How could you revise it for a completely different audience? Could you revise the ad to give it a radically different purpose, such as to make it into a public service announcement about safety belts or pollution?
For each ad, write three paragraphs, describing your revisions for (1) the new subject, (2) the new audience, and (3) the new purpose.
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