1. Evaluate the five pairs of websites listed below. Describe briefly the strategies each site uses to develop its message. Which site in each pair is more effective? Why? Would you use a different approach on any of them? Explain.
   
   Pair One
   
   Kentucky Fried Chicken
   http://www.kfc.com/about/animalwelfare.htm
   
   Kentucky Fried Cruelty
   http://www.kfccruelty.com
   
   Pair Two
   
   Got Milk?
   http://www.gotmilk.com
   
   Milk Sucks
   http://www.milksucks.com
   
   Pair Three
   
   Americans for Medical Progress
   http://www.ampef.org
   
   Stop Animal Tests
   http://www.stopanimaltests.com
   
   Pair Four
   
   AnimalScam
   http://www.animalscam.com
   
   People for the Ethical Treatment of Animals (PETA)
   http://www.peta.org
   
   Pair Five
   
   Cattleman's Beef Board Consumer Website
   http://www.itswhatsfordinner.com
   
   Meat.org
   http://www.meat.org
   
   
2. Choose one pair of websites from the five pairs listed in Activity 1, and write an essay countering the argument or image presented by one of the sites in that pair. Compare your essay with that of a classmate who took the opposite position. Do you use similar or different methods of development in your essays?