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Creating Websites That Work
Kathryn Summers, University of Baltimore
Michael Summers
Tips on Business Proposals
Presenting Your Proposal Effectively

Either before or after the proposal is submitted, the team will probably need to respond to client questions and give oral presentations about their proposal. Keep in mind the differences between oral and written communication:
  1. Oral communication typically involves more emotion than written communication. Plan to use this emotion strategically—do you want to create a relaxed, friendly atmosphere, or will you try to create an impression of high energy and confidence?

  2. Oral communication allows greater audience interaction and feedback. This means you can answer questions, resolve conflicts, and negotiate during your presentation, if necessary. You can sometimes get an immediate action or commitment.

    You might need to slow down, pause for emphasis, or pause to allow people to ask questions, or add additional explanation if people look confused. Or you might need to move more quickly to keep people interested, increase the energy of your presentation style, or add some humor.

  3. Oral communication needs to be much simpler than written communication. You need to use more repetition, make the organization even more clear, and use visuals extensively.




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