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Creating Websites That Work
Kathryn Summers, University of Baltimore
Michael Summers
Preparing Effective Content
Make the Most of Your Online Environment

In this section: Add Links to Further Information

One of the main goals of the inventors of hypertext was to allow readers to shape their own path through a text, reading only the topics that interest them. You can use this flexibility to your advantage.
  • Make the link text accurate and informative—users should be able to predict what they'll get by following the link
  • Include ALT tags in image links
  • Cluster links to sources and other sites at the end of your material
  • Use pop up windows with caution (consider using Javascript to create less intrusive windows)
Use Scrolling Appropriately

Because not all users will scroll down, make sure all essential information appears above the scroll line.
  • Use clear titles or summaries to communicate the gist of the page content at the top of the page.
  • Test your page at various screen resolutions to make sure it appears the way you want it for all users.
  • Include "back to top" links if appropriate.
If you have two or three screenfuls of content that is all tightly focused on one point, it is sometimes better to put it all on one page than to break it up over a series of short pages. Some studies show that experienced web users are somewhat more likely to scroll down to see more content than they are to click on a link.

Use Frames Cautiously

Frames divide the browser window into scrolling and non-scrolling sections. The advantage of this is that you can put summaries, navigation information and crucial functions in non-scrolling areas so that users can access them at any time.

Unfortunately, frames can make it difficult to bookmark or print pages, increase load time, and cause problems for older browsers. Frames are also particularly difficult for users with disabilities.

If possible, use non-scrolling areas defined by style sheets instead of frames.

Next >> Usability Analysis



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