You need to develop strategies to use as you write and revise documents. Mastering just a few key strategies makes your ideas seem clearer to your audience and causes them to trust you.

The basic principles are

• Write in the active voice.
• Use parallelism.
• Write 12 to 25 word sentences.
• Use there are sparingly.
• Change tone by changing word choice.

The first four principles are common writing advice. The last principle helps create an identity that is appropriate for the situation.