"In the commercial world of style, the fundamental assumption underlying the 'shaping of everyday life' is that life must visibly change, every day….What will appear next is not always predictable. That something new will appear is entirely predictable. 'Style obsolescence,' reported a major industrial design firm in 1960, 'is the sine qua non of product success."

Learn more about

• Style: "The Merchants of Cool"
  http://www.pbs.org/wgbh/pages/frontline/shows/cool/
• Style and class: "Class Notes" by Michael Benedikt
  http://www.gsd.harvard.edu/research/publications/hdm/back/11benedikt.html
• Art and Commerce:
  http://www.vothphoto.com/gallery/Art-Commerce/artcommerce.htm