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Textbook Site for:
Economics, Third Edition
John B. Taylor, Stanford University
Exercises
Chapter 5: The Demand Curve and the Behavior of Firms


Online Service Cost

Questions:

Compare the standard plan and the limited usage plans offered by America Online.

  1. Assuming that an individual uses more than five hours of connection time each month, under which of these plans would the marginal utility of the last minute spent online be higher? Why?
  2. Would the marginal utility of the last hour spent online be equal to zero for either of these plans? Explain your answer.


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