 |
| | | | |
Fundamentals of Economics
, Second Edition
William Boyes, Arizona State University
Michael Melvin, Arizona State University
| | |
| |
Chapter Outlines
Chapter 4: The Firm and the Consumer
Part Two: Consumers, Firms, and Social Issues
- Revenue
- Total, Average, and Marginal Revenue
- How Does a Firm Learn About its Demand
- Example: Demand for Auto Safety
- Example: Demand for Oranges
- Example: Location
- Knowing the Consumer
- The Price Elasticity of Demand
- Price Elasticity and Revenue
- Determinants of Price Elasticity
- What's to Come
Summary/Key Terms/Exercises
| |
| |
|
|
|
