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Microeconomics , Fifth Edition
William Boyes, Arizona State University
Michael Melvin, Arizona State University
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Chapter 7: Consumer Choice


Jeremy Bentham
Find out more information about the philospher / political economist who first introduced the notion of utility into intellectual discourse.

Natural Value, by Friedrich Wieser (at McMaster)
Friedrich Wieser was an Austrian economist who first introduced the term "marginal utility." In this classic text, Wieser discussed the importance of marginal utility in explaining the value of a commodity.



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