The Chapter focuses on demand and supply. Use the internet to examine the demand for Coca-Cola. Go to Coca-Cola.com, and view the annual report for this company.

Questions

1. In how many countries does Coca-Cola sell its products?
2. If we consider the world-wide sales of Coca-Cola as the demand for the product, what will a change in the exchange rate of British pounds to US dollars mean? If the rate rises, it takes more pounds to purchase a dollar. What does that mean for the demand for Coca-Cola?
3. If we consider each country as a separate market for Coca-Cola, then what will the change in the exchange rate between British pounds and US dollars mean?