| Chapter 13: Persuasion
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> Chapter 13
Chapter 13: Persuasion

Chapter introduction:

To persuade is to convince someone that a particular opinion or point of view is the correct one.

Any time you argue with a friend, you are each trying to persuade, to convince, the other that your opinion is the right one. Commercials and advertisements are another form of persuasion. Advertisers attempt to convince the audience that the product they sell-whether jeans, a soft drink, or an automobile- is the best one to purchase.

You will often have to persuade in writing. For instance, if you want a raise, you will have to write a persuasive memo to convince your employer that you deserve one. You will have to back up, or support, your request with proof, listing important projects you have completed, noting new responsibilities you have taken upon yourself, or showing how you have increased sales.

Once you learn how to persuade logically and rationally, you will be less likely to accept the false, misleading, and emotional arguments that you hear and read every day. Persuasion is vital in daily life, in nearly all college courses, and in most careers.

To navigate through this chapter's online resources, click the Prepare for Class, Improve Your Grade, and ACE the Test buttons in the blue sidebar on the left.


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