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Business , Eighth Edition
William M. Pride, Texas A&M University
Robert J. Hughes, Dallas County Community College
Jack R. Kapoor, College of DuPage
Exploring the Internet
Chapter 2: Being Ethical & Socially Responsible

Use these links to help you complete the Exploring the Internet exercise in the Building Skills for Career Success section at the end of each chapter.

Socially responsible business behavior can be as simple as donating unneeded older computers to schools, mentoring interested learners in good business practice, or supplying public speakers to talk about career opportunities. Students, as part of the public at large, perceive a great deal of information about a company, its employees, and its owners by the positive social actions taken and perhaps even more by actions not taken. Microsoft donates millions of dollars of computers and software to educational institutions every year. Some consider this level of corporate giving insufficient given the scale of the wealth of the corporation. Others believe that firms have no obligation to give back any more than they wish and that recipients should be grateful.

Assignment
  1. Select any firm involved in high technology and the Internet such as Microsoft or IBM. Examine their website and report their corporate position on social responsibility and giving as they have stated it. What activities are they involved in? What programs do they support, and how do they support them?
  2. Search the Internet for commentary on business social responsibility, form your own opinions, and then evaluate the social effort demonstrated by the firm you have selected. What more could the firm have done?




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