1. Your Future in the Changing World of Business
   
   
   1. Why Study Business?
      
      
      1. For Help in Choosing a Career
         
         
      2. To Be a Successful Employee
         
         
      3. To Start Your Own Business
         
         
      4. To Become a Better-Informed Consumer and Investor
         
         
   2. Special Note to Students
      
      
2. Business: A Definition
   
   
   1. The Organized Effort of Individuals
      
      
   2. Satisfying Needs
      
      
   3. Business Profit
      
      
3. Types of Economic Systems
   
   
   1. Capitalism
      
      
   2. Capitalism in the United States
      
      
      1. Households
         
         
      2. Businesses
         
         
      3. Governments
         
         
   3. Command Economies
      
      
      1. Socialism
         
         
      2. Communism
         
         
4. Measuring Economic Performance
   
   
   1. Economic Indicators
      
      
   2. The Business Cycle
      
      
5. Types of Competition
   
   
   1. Pure Competition
      
      
      1. The Basics of Supply and Demand
         
         
      2. The Equilibrium, or Market, Price
         
         
   2. Monopolistic Competition
      
      
   3. Oligopoly
      
      
   4. Monopoly
      
      
6. The Development of American Business
   
   
   1. The Colonial Period
      
      
   2. The Industrial Revolution
      
      
   3. Early Twentieth Century
      
      
   4. The Great Depression and Recovery
      
      
   5. The Late Twentieth Century
      
      
   6. The New Millennium
      
      
7. The Challenges Ahead