Opening Vignette
Business of Ethics: What's the Price of Motivation?
Dana Corporation (http://www.dana.com); Microsoft (http://www.microsoft.com); Sun Microsystems (http://www.sun.com); GE (http://www.ge.com)

Mastering Change: Tradeoffs in the Hierarchy of Needs

World View: Different Culture, Different Needs
McDonald's (http://www.mcdonalds.com)

Organizational Behavior Case for Discussion: When Employees Are Owners
W.L. Gore (http://www.gore.com); SAIC (http://www.saic.com); Springfield Remanufacturing (http://ggob.com); Publix Super Market (http://www.publix.com); United Airlines (http://www.ual.com); Southwest Airlines (http://www.southwest.com); Praxis Consulting (http://www.praxis-consulting.com)