InstructorsStudentsReviewersAuthorsBooksellers Contact Us
image
  DisciplineHome
 TextbookHome
 
 
 
 
 
 
 
 
 
 
 
 
 
 Bookstore
Textbook Site for:
Global Marketing Strategies, Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
Ready Notes

To print PowerPoint slides as Ready Notes for inclass note taking: 1. File + Print, 2. Choose "Handouts" from the Print What Menu, 3. Choose "3" from the Handouts, Slides per page.

Download the free PowerPoint Viewer!
 


Download the WinZip Evaluation Version
 


Chapter 1:Introduction to Global Marketing

Chapter 2:The Global Economy

Chapter 3:Cultural and Social Forces

Chapter 4:Political and Legal Forces

Chapter 5:Global Markets and Buyers

Chapter 6:Global Marketing Research

Chapter 7:Developing a Global Mindset

Chapter 8:Global Marketing Strategies

Chapter 9:Global Market Entry Strategies

Chapter 10:Pricing for Global Markets

Chapter 11:Global Communications Strategies

Chapter 12:Managing Global Advertising

Chapter 13:Global Product and Service Strategies

Chapter 14:Developing New Products for Global Markets

Chapter 15:Managing Global Distribution Channels

Chapter 16:Organizing for Global Marketing

Chapter 17:Planning and Controlling Global Marketing

Download All



BORDER=0
BORDER="0"