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Global Marketing Strategies, Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
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Chapter 1:Introduction to Global Marketing

Chapter 2:The Global Economy

Chapter 3:Cultural and Social Forces

Chapter 4:Political and Legal Forces

Chapter 5:Global Markets and Buyers

Chapter 6:Global Marketing Research

Chapter 7:Developing a Global Mindset

Chapter 8:Global Marketing Strategies

Chapter 9:Global Market Entry Strategies

Chapter 10:Pricing for Global Markets

Chapter 11:Global Communications Strategies

Chapter 12:Managing Global Advertising

Chapter 13:Global Product and Service Strategies

Chapter 14:Developing New Products for Global Markets

Chapter 15:Managing Global Distribution Channels

Chapter 16:Organizing for Global Marketing

Chapter 17:Planning and Controlling Global Marketing

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