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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 41--"You Push the Button, We Do The Rest": From Silver Halide to Infoimaging at Eastman Kodak
- How did Kodak's corporate strategy change over time? How did the strengths and weaknesses
of Kodak change as its strategy changed over time?
- In what ways did the environment affect Kodak during this period?
- How did Kodak change its strategy to respond to the changes in the photographic
imaging market?
- What other changes in corporate strategy did Kodak make to strengthen its position?
- How did these changes in strategy affect Kodak's performance?
- How did Kodak change its structure and control systems to respond to a hostile
environmental threats and internal weaknesses?
- What was George Fisher's new strategy for Kodak? Did he succeed in turning around its performance?
- How did Kodak's strategy change under Carp?
- What do you think of Kodak's future prospects? Would you buy shares in this firm? Why or why not?
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