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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 40--Whirlpool Corporation's Global Strategy
- What was the structure of the home appliances industry in the United States
in the 1990s?
- How was the appliances industry in Asia, Europe and Latin America different
from the United States industry?
- Why did Whirlpool choose to expand globally?
- What was Whirlpool's global strategy? Was it an appropriate strategy to pursue? Why or why not?
- What was Whirlpool's experience in Asia, Europe and Latin America? Why did it fail to generate
profits?
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