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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 38--Kikkoman Corporation in the Mid-1990s: Market Maturity, Diversification,
and Globalization
- Evaluate Kikkoman's development of key success factors or various competitive advantages. How has the firm managed to remain successful over such an extended period
of time?
- What factors led to industry consolidation in Japan? How did the company
respond to consolidation and in what ways did the company contribute to industry consolidation?
- Evaluate the firm's various phases of international activity.
- Evaluate the attractiveness of the US market for entry in the mid- and late 1960's.
- Evaluate the firm's strategic and operational choices in entering the US market in the post
WWII period.
- What was the status of Kikkoman's operations in the US, European, and Asian markets in the mid-1990's.
- What challenges do you foresee for Kikkoman, especially in the US market,
and how should the company respond?
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