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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 37--Eli Lilly & Company: The Global Pharmaceutical Industry
- Describe the structure of the pharmaceutical industry.
- What are the major industry trends, including opportunities and threats?
- What are the critical factors affecting success?
- Do a comparative evaluation of Eli Lilly and other players in the pharmaceutical industry.
- How is Eli Lilly positioned in the pharmaceutical industry?
- What are the different alternatives available to the new CEO, Sidney Taurel,
in order to provide a strategic direction for Eli Lilly in the new millennium?
- Evaluate the strengths and weaknesses of each of the three alternatives and
recommend a course of action for Sidney Taurel.
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