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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 33--AOL Time Warner: Creating a Colossus
- Following AOL's decision to move to a flat rate pricing scheme, demand for AOL's service ballooned. What does this tell you about AOL's service, and demand for its product?
- What business model did AOL move to under Pittman? What were the strategic
implications of this model for AOL's strategy?
- How does AOL's quest for bandwidth fit into the company's strategy?
- By 2000, who were AOL's primary competitors? What potential advantages, if any, did they have over
AOL? What advantages did AOL have over them?
- What was the primary strategic rationale for the AOL-Time Warner merger?
How was it expected to benefit both parties?
- Evaluate the early experience with the merger? Has it worked? Could it work in the future?
- What are the main strategic issues that AOL-Time Warner must grapple with
in mid-2002?
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