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Strategic Management , Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
Case Discussion Questions
Discussion Questions for Case 32--Video Concepts, Inc.

  1. What was Chad Brown's original strategy for Video Concepts, and what distinctive competencies did he try to develop?

  2. How did Rowan's strategy help Video Concepts manage the competitive industry environment before Blockbuster's arrival?

  3. How did the entry of Blockbuster affect Video Concepts' competitive advantage, and what steps did Rowan take to fight back?

  4. What problems is Rowan experiencing in the short term, and what strategy would you recommend that he adopt to respond to Blockbuster's challenge?



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