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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 31--Blockbuster in 2002
- What gap in the video-rental market did David Cook discover and how did he
fill it?
- What key strengths did David Cook develop in his company that made it so successful?
- How did these distinctive competencies provide Blockbuster with a competitive
advantage?
- What generic, competitive business-level strategy did Blockbuster use to become the leading competitor in
the video-rental business?
- How did Blockbuster manage the industry environment over time to support
and develop its business-level strategy?
- How did Blockbuster use its strengths at the business level to exploit new
opportunities, counter threats, and develop its corporate-level strategy?
- What structure did Blockbuster use to manage its corporate-level strategy?
- After Viacom acquired Blockbuster in 1996 what developing problems came together
to cause its profitability and stock price to plunge?
- What steps did Redstone, Field's and Antioco take to turn around Blockbuster's declining performance?
- How was Blockbuster positioned by 1999 to deal with the future?
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