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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 30--Airborne Express in 2002
- According to Porter's framework, what generic strategy is Airborne Express pursuing? Is this
a sound strategy in the context of the air express industry?
- What are the strengths of Airborne Express? Does it have a distinctive competency? If so, where does it lie? Is this competency imitable?
- What are Airborne Express's weaknesses?
- Is Airborne's strategy of using strategic alliances to expand overseas wise? What are
the pros and cons of this strategy?
- Is Airborne's strategy of trying to diversify its product offering to include logistics services for clients
wise?
- If you were CEO of Airborne, what would your strategy be?
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