 |
| | | | |
Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
| | |
| |
Case Discussion Questions
Discussion Questions for Case 27--Kmart Corporation: Seeking Customer Acceptance and Preference
- Evaluate the strategies that Kmart has introduced as part of its renewal
program of the 1990s. How much impact did these strategies have in the competitive
environment as the firm sought to maintain its position and grow in the future?
- How much importance is placed on the planning function at Kmart? What are
some constraints that are likely to decrease its effect on the development
of the organization?
- Why do you think strategic planning is important to an organization like Kmart?
- How does strategic planning fit into the management process at Kmart?
- Discuss the importance of changes in the external environment. How much impact do they have on strategic plans
in retail firms like Kmart?
- What conclusions can be drawn from a review of Kmart's financial performance in the period 1990-1999?
- What new directions are needed to position Kmart to meet the challenges of
the next 20 years? Review the alternative strategies that Kmart might implement
in order to be successful.
| |
| |
|
|
|
