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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 26--Wal-Mart's Mexican Adventure
- Why did Mexico make such a good proving ground for Wal-Mart's foreign expansion strategy?
- What is the source of Wal-Mart's competitive advantage? What barriers did Wal-Mart have to overcome in transferring
its competencies to Mexico?
- How did Wal-Mart create value in the Mexican market?
- Despite some early setbacks, Wal-Mart has apparently been successful in Mexico.
In contrast, some other United States retailers pulled out of the country in the aftermath of the 1994 peso crisis.
What do you think distinguishes Wal-Mart from those companies?
- "If Wal-Mart can succeed in Mexico, it can probably succeed in most other countries." Discuss this statement. Is it correct?
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