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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 23--Iridium: Communication for the New Millennium
- What are the benefits of Iridium's technology? Limitations?
- Was Motorola's decision to spin Iridium off as a separate company a good one?
- What were Iridium's target markets? Were they appropriate? Was the potential market not big
enough, or was it not adequately penetrated? What factors facilitated/hindered
the market penetration of the system?
- What competitors and substitutes did Iridium face? How did the relevant cost
and price factors compare? (e.g., development costs, variable costs, price
to consumers, etc.)
- What strengths and advantages did Motorola/Iridium have in developing and
deploying this technology? Was the relationship/tie-in with Motorola an advantage
or constraint?
- Was the satellite phone system a bad project choice? Could Iridium have done anything differently?
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