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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 22--SAP and the Evolving Web Software ERP Market
- What are the main elements of SAP's business-level strategy? What are SAP's main strengths and weaknesses? How did the nature of its culture affect
its strategy?
- What opportunities and threats did SAP encounter in the 1990s? How did it change its
strategy in response to those threats?
- What major implementation problems arose in SAP over time? Why do you think
it experienced these problems?
- Why did competition increase in the ERP industry in the mid-1990s and beyond?
- How has SAP responded to the threat of new competition, what is its new strategy?
How successful do you think it will be in the future?
- Why is Microsoft emerging as a potential threat to SAP?
- How did SAP change its structure to help support its changes in strategy?
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