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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 20--Microsoft Windows Versus Linux
- Are their economic reasons why the personal computer market has standardized
on a Windows operating system?
- Is Linux a potentially disruptive technology? What are the advantages of
Linux over Microsoft Windows? What are the disadvantages?
- What are the switching costs that make it difficult for computer users to switch from Windows to Linux? Are these switching costs the same in all
market niches, or are their niches where it is easier for Linux to gain market
traction?
- What do you think IBM's motives are in championing Linux?
- What strategies is IBM pursuing to establish Linux as a viable alternative
to Windows in the market place?
- What strategies might Microsoft pursue to check the rise of Linux?
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