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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 19--The Home Video Game Industry: From Pong to X-Box
- How did Nintendo successfully recreate the home video game business following
the Atari-era boom and bust?
- How was Nintendo able to capture value from the home video game business?
- How was Sega able to gain market share from Nintendo?
- Evaluate the competitive strategy of 3DO? Given this strategy, how successful
do you think 3DO is likely to be?
- Why did the Sony Play Station succeed, while 3DO failed?
- What drove Microsoft's decision to enter the industry with its X-box offering?
- What lessons can be learned from the history of the home video game industry
that could have been used to help launch the Sony PlayStation II and Microsoft's X-Box? Do Microsoft and Sony appear to have learned and applied these lessons?
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