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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 17--Digital Devices: Current and Future Market Opportunities
- Why is the emergence of digital devices happening now? To what extent can
the rise of digital devices be viewed as a response to unmet customer needs,
to evolutionary changes in the personal computer industry and perceived limitations in the nature of the personal computer?
- Over the next few years, do you think that the way in which people will use
digital devices such as the Handspring, Palm, and Windows CE handheld computers will change? How?
- Where do handheld computers fit into the broader computing and communications
industry? What are the implications of this for the rates of return that
can be earned in the handheld segment of the broader industry?
- Does the rise of digital devices represent a potential paradigm shift in
the nature of computing? What are the implications of such a paradigm shift
for Microsoft?
- Will standards be important in the digital device arena? Why?
- Why was Palm so successful? Why did it continue to be successful through
to 2000?
- Why did Palm's competitor, Handspring, license the Palm OS? What are the advantages and disadvantages for Handspring in using the Palm OS?
- What is Microsoft's strategy for establishing the Windows CE as the de facto operating system
standard for digital devices? How successful do you think this may be?
- What is the business model that Microsoft should use to profit from the spread
of Windows CE?
- If digital devices "grow up" to replace the PC, or at least segments of the PC market such as notebooks, what are the implications for Microsoft's core Windows franchise?
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