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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 14--J.P. Morgan Chase & Co.: The Credit Card Segment of the Financial Services Industry
- Give an overview of the structure of the credit card industry.
- What were the opportunities and threats confronting JP Morgan in the credit card industry?
- What are the key success factors in the credit card industry?
- Who were the main competitors for JP Morgan? Critically evaluate their strengths
and weaknesses.
- What are the possible strategic options available to CCS for growth? What
are the costs of pursuing each one?
- What are the various alternatives being recommended to CCS? What other alternatives can you suggest? Evaluate each one and recommend which alternative
CCS should pursue.
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