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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 12--Avon Products, Inc.: The Personal-Care Industry
- Describe the structure of the personal-care industry.
- What are the major industry trends, including opportunities and threats?
- What are the critical factors affecting success?
- What are Avon's strengths and weaknesses?
- What are the strategic alternatives presented in the case? Are there other alternatives Avon can consider?
- Critically evaluate the above strategies in light of the competitive position
of Avon in the industry. What would be your recommendation to Avon?
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