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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 11--WestJet Looks East
- Describe the trends in the Canadian airline industry in the 1990s and how they affected the competitive situation in 1999?
- Describe the competitive environment for WestJet.
- Outline the main features of Southwest Airlines' business model that WestJet is trying to emulate. What are the benefits and drawbacks
of the model? Why has Southwest Airlines been so successful?
- What are the external opportunities and threats facing WestJet in expanding
to Eastern Canada?
- In light of the threats and opportunities facing WestJet in 1999, what would
you recommend to WestJet regarding expansion plans in eastern Canada?
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