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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 8--AtomFilms
- What does the competitive structure of the established film distribution
business in the United States look like? What are the implications of this
structure for a company looking to get into the film distribution business?
Why have these companies not actively pursued opportunities to distribute short films?
- Why has "Digital Hollywood" been such a failure?
- What is the market opportunity that Mika Salmi is going after with AtomFilms?
- What must Atom do to build a company?
- Where is the greatest long-term growth potential for AtomFilms--in the B2B market place (off line distribution) or in B2C (online distribution)?
- Does the growth of peer-to-peer computing represent an opportunity or threat
for AtomFilms?
- Which of the three business models suggested at the end of the case do you
think AtomFilms should pursue?
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