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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 6--Wizards of the Coast, 1990-2001
- How was Wizards of the Coast able to "re-create" the adventure game market?
- How important was the early international expansion of Wizards? What strategy
did the firm pursue? What are the opportunities and threats in international growth in the future?
- What were the sources of capital for Wizards of the Coast? What implications
does this have for the future strategy of the company?
- What were some of the challenges Wizards experienced as a result of its tremendous
growth?
- What would you do given the situation in mid-1997 described in the case?
If you chose to end the game, how would you go about it? What path would you pursue? Why?
- What were the reasons that compelled Hasbro to acquire Wizards of the Coast?
What do you see as the biggest challenge for Wizards and Hasbro?
- Why did Wizards acquire TSR (the maker of Dungeons and Dragons)?
- Why did Wizards try to turn Magic into an Intellectual sport by setting up
competitions and leagues between Magic players?
- What lay behind Wizard's move into retail stores? What are the potential problems with this strategy?
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