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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 4--Redlands Municipal Airport
- Who are the stakeholders in this case, and how do they interact? Specifically, what is the relationship between the public and the tenants at the airport,
the City of Redlands and the Airport Advisory Board?
- Who is responsible for the airport? Who should be in charge of economic growth
at the airport: the City or the fixed base operators? Why is the delineation of responsibility
so ambiguous?
- What are the advantages/disadvantages for a city to own an airport? Why not
just keep the airport private?
- What are the problems and opportunities of being a business at or near a
small general aviation airport?
- Why were the forecasts wrong, and why was the Master Plan overly optimistic?
Should the government officials rely on forecasts? What variables should be used in creating
a forecast? What forecasts would you develop to help the government officials?
- Why should an airport be concerned about safety and noise issues? How should they be addressed?
- If you were a management consultant to the City of Redlands, what recommendations
would you make to ensure the economic viability of the airport?
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