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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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Case Discussion Questions
Discussion Questions for Case 2--Adrenaline Air Sports: Where the Speed Limit Is 120 Miles Per Hour Or More
- How do you get first time jumpers to come back for more jumps, when industry
wide only 3% attempt a second jump?
- What can Adrenaline Air Sports do to make its pricing for the first 9 jumps
more attractive to new parachute jumpers?
- What are the most important customer groups that Adrenaline Air Sports should target?
- What advertising media should Billy Cockrell use to market his Adrenaline Air Sports?
- What steps will Billy Cockrell have to satisfy in order to go full-time with his Adrenaline Air Sports?
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