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Strategic Management , Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
Chapter Outlines
Chapter 12: Implementing Strategy in Companies That Compete in a Single Industry

I. Overview

II. Implementing Strategy Through Organizational Structure, Control, and Culture

III. Building Blocks of Organizational Structure
  1. Grouping Tasks, Functions, and Divisions
  2. Allocating Authority and Responsibility
    1. Tall and Flat Organizations
    2. The Minimum Chain of Command
    3. Centralization or Decentralization?
  3. Integration and Integrating Mechanisms
    1. Direct Contact
    2. Liaison Roles
    3. Teams
IV. Strategic Control Systems
  1. Levels of Strategic Control
  2. Types of Strategic Control System
    1. Personal Control
    2. Output Control
    3. Behavior Control
  3. Using Information Technology
  4. Strategic Reward Systems
V. Organizational Culture
  1. Culture and Strategic Leadership
  2. Traits of Strong and Adaptive Corporate Cultures
VI. Building Distinctive Competencies at the Functional Level
  1. Grouping by Function: Functional Structure
  2. The Role of Strategic Control
  3. Developing Culture at the Functional Level
    1. Manufacturing
    2. R&D
    3. Sales
  4. Functional Structure and Bureaucratic Costs
    1. Communications Problems
    2. Measurement Problems
    3. Customer Problems
    4. Location Problems
    5. Strategic Problems
  5. The Outsourcing Option
VII. Implementing Strategy in a Single Industry
  1. Implementing a Cost-Leadership Approach
  2. Implementing a Differentiation Approach
  3. Implementing a Broad Product Line-Product Structure
  4. Increasing Responsiveness to Customer Groups-Market Structure
  5. Expanding Nationally-Geographic Structure
  6. Competing in Fast-Changing, High-Tech Environments-Product-Team and Matrix Structures
    1. Matrix Structure
    2. Product-Team Structure
  7. Focusing on a Narrow Product Line
VIII. Restructuring and Reengineering


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