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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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| | Chapter Objectives
Chapter 9:
Corporate Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
- Familiarize students with the range of corporate-level strategies open to a company.
- Illustrate how horizontal integration can create value for a company and show the bureaucratic limits to the profitable pursuit of horizontal integration.
- Illustrate how vertical integration can create value for a company and show the bureaucratic limits to the profitable pursuit of vertical integration.
- Show how strategic alliances can be used instead of horizontal and vertical integration, and describe the limitations of alliances.
- Show how strategic outsourcing can be used instead of horizontal and vertical integration, and describe the limitations of outsourcing.
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