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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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| | Chapter Objectives
Chapter 8:
Strategy in the Global Environment
- Familiarize students with the importance of global competition and global competitors.
- Describe the benefits that global firms enjoy and also the costs they must bear.
- Discuss the pressures for cost reductions and local responsiveness that face global companies.
- Discuss the pros and cons of four different strategies for competing in the global marketplace: an international strategy, a multidomestic strategy, a global strategy, and a transnational strategy.
- Understand how global companies make decisions about which markets to enter, when to enter, and on what scale to enter.
- Discuss the advantages and disadvantages of various modes of entry into foreign markets.
- Identify the factors that determine which way of entering a foreign market is best for a particular company.
- Review the benefits and potential pitfalls of building global strategic alliances with competitors, and discuss ways of improving the probability of success for global strategic alliances.
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