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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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| | Chapter Objectives
Chapter 7:
Strategy in High-Technology Industries
- Recognize the important role of technical standards in creating success in high-tech industries.
- Know the ways in which technical standards can emerge.
- Examine the concepts of network effects, positive feedback loops, and customer switching costs.
- Know a variety of strategies for winning a format war.
- Be aware of the cost structure of high-tech industries and its impact on strategy.
- Recognize the importance of intellectual property rights for high-tech firms, and understand the methods by which firms protect those rights.
- Examine the advantages and disadvantages of being a first mover or a follower in a high-tech industry.
- Understand the cycle of development of new technologies that underlies technological paradigm shifts.
- Examine strategies that can be used by first movers and existing firms to manage during a time of technological paradigm shift.
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