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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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| | Chapter Objectives
Chapter 6:
Competitive Strategy and the Industry Environment
- Familiarize students with the different kinds of competitive problems that exist in different industry environments.
- Discuss the problems of developing a competitive advantage in a fragmented industry and the solutions to such problems.
- Discuss the problems of maintaining a first?mover advantage in embryonic and growth industries.
- Examine the main kinds of competitive strategies that firms use to manage competitive industry relations in mature industries.
- Familiarize students with the main strategies for handling a declining industry environment.
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