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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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| | Chapter Objectives
Chapter 5:
Building Competitive Advantage Through Business-Level Strategy
- Familiarize students with the main ways to compete in a business or industry.
- Discuss Porter's generic strategies of cost leadership, differentiation, and focus; and the opposite, being stuck in the middle; as well as the combined cost leadership/differentiation strategy.
- Familiarize students with the advantages and disadvantages of these strategies, and discuss the ways in which the company can achieve these strategies.
- Discuss three tools of competitive positioning: strategic groups analysis, investment analysis, and game theory.
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