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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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| | Chapter Objectives
Chapter 4:
Building Competitive Advantage Through Functional-Level Strategy
- Discuss how a company can build and maintain a competitive advantage through its choice of functional strategies.
- Identify the different steps that can be taken at the functional level to improve a company's efficiency.
- Identify the different steps that can be taken at the functional level to improve the quality of the company's product.
- Identify the different steps that can be taken at the functional level to improve a company's ability to innovate.
- Identify the different steps that can be taken at the functional level to improve a company's responsiveness to its customers.
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