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Strategic Management
, Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
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| | Chapter Objectives
Chapter 1:
The Strategic Management Process
- Introduce students to the concept of strategy.
- Specify the relationships between superior performance, profitability, competitive advantage, and sustainable competitive advantage.
- Identify the roles and responsibilities of strategic managers at different levels within the organization.
- Outline the main components of the strategic management process covered in subsequent chapters and show how they fit together.
- Contrast the rational, deterministic view of strategy with alternate views, which describe strategy as an emergent process.
- Explain why formal strategic planning may not always lead to success, and identify ways of avoiding some of the common pitfalls associated with strategic planning.
- Identify the attributes associated with superior strategic leadership.
- Describe some of the barriers to effective strategic decision making and the techniques for improving decision making.
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