Visit the web site of General Electric Company of the United States (
http://www.ge.com). Using the information contained on that web site, answer the following
questions.
- Review GE's portfolio of major businesses. Does this portfolio make sense from a value
creation perspective? Why?
- What (if any) changes would you make to GE's portfolio of businesses? Why would you make these changes?
- What (if any) core competencies do you think are held in common by one or
more of GE's major business units? Is there any evidence that GE creates new businesses
by leveraging its core competencies?
General Task
By searching through information sources on the Web, find an example of a
company that has recently restructured its portfolio of businesses. Identify
and evaluate the strategic rationale behind this restructuring to determine
whether it makes sense.
